Todo mundo é uma ideia

Festival Path 2019
concept
art direction

For two years in a row, Ana Couto has been the festival's agency behind. In 2019 we created the concept of "Everyone is an Idea." This theme emphasizes the collective strength of ideas as a driving force for the societal transformations we need. Each person carries their beliefs and fundamental thoughts shaped by their experiences, mistakes, successes, and lessons learned. Therefore, we are not simply representatives of ideas but the ideas themselves. Our work embodies this belief as they strive to bring innovative and impactful ideas to life through their art direction. 

Ideias que trocam ideias

Festival path 2018
concept
art direction

In 2018, Ana Couto developed the strategy and creation of the new Festival Path campaign, the country's most considerable creativity and innovation event.
The campaign aims to foster the circulation of ideas by exploring a diverse range
of themes to generate new perspectives, find innovative solutions, and facilitate growth. At the core of this campaign is the belief that the best ideas are born out
of the continuous exchange of thoughts and viewpoints. Through their art direction, we translated this message into a powerful visual and conceptual campaign
that resonated with audiences Brazil-wide.

Contact

São Paulo - SP
Email: [email protected]
linkedin
bandcamp

© Vinícius Valadão 2020
art director/designer