Uber Arena – Vinícius Valadão

Uber Arena
Uber Eats Music Hall

Uber
Uber Eats

branding
art direction
design

The task:
Develop a comprehensive and cohesive branding system for Uber Arena, the former Mercedes-Benz Arena, a legendary multi-purpose event space in Berlin.
This branding should reflect Uber’s identity and values while creating a distinct and memorable experience for arena visitors.

Key design elements, including logo, typography, color palette, layout, and wayfinding, must be carefully crafted to ensure brand recognition and enhance user navigation within the venue.

Goal:
The branding should create an easy and enjoyable experience for visitors. It should offer clear and attractive navigation and reflect Uber’s role in connecting people and experiences. The design should convey energy and connection, in line with Uber’s mission of bringing people closer to what they love, such as music, sports, or entertainment. It should also support a smooth and memorable journey from arrival to departure.