Youse campaigns

Youse
art direction
concept

From 2017 to 2019, Ana Couto led the creative art direction and content creation for Youse, the first 100% online insurance brand in Brazil. Youse's disruptive business model required a brand and communication strategy matching its innovative market approach. The brand's key territories were courage and daring rather than fear, resulting in a unique and unprecedented approach to the insurance industry.

In under two years, Youse was recognized as one of the key brands driving the remodeling of the Brazilian market (source: Interbrand), the most authentic insurance brand (source: Ilumeo), and an Effie awards finalist in the finance category. Ana Couto's team combined Youse's optimistic messaging with its unique selling proposition - paying only for the coverage and assistance clients need. This integration of hard-sell and brand vision efforts under the same brand argument helped to reinforce the brand's identity and increase customer engagement. Through innovative, creative direction and content creation, we helped to position Youse as a game-changing force within the Brazilian insurance industry.

Contact

São Paulo - SP
Email: [email protected]
linkedin
bandcamp

© Vinícius Valadão 2020
art director/designer