This project marked Uber’s first global naming-rights initiative, a landmark moment for the brand.
The task:
Develop a cohesive and clear branding system for Uber Arena, the former Mercedes-Benz Arena, and Uber Eats Music Hall , a legendary multi-purpose event space in Berlin. This branding should reflect Uber’s identity and values while creating a distinct and memorable experience for arena visitors.
Goal:
The branding should create an easy and enjoyable experience for visitors. It should offer clear and attractive navigation and reflect Uber’s role in connecting people and experiences. The design should convey energy and connection, in line with Uber’s mission of bringing people closer to what they love, such as music, sports, or entertainment. It should also support a smooth and memorable journey from arrival to departure.
My Role:
Art Direction and Design
The task:
Develop a cohesive and clear branding system for Uber Arena, the former Mercedes-Benz Arena, and Uber Eats Music Hall , a legendary multi-purpose event space in Berlin. This branding should reflect Uber’s identity and values while creating a distinct and memorable experience for arena visitors.
Goal:
The branding should create an easy and enjoyable experience for visitors. It should offer clear and attractive navigation and reflect Uber’s role in connecting people and experiences. The design should convey energy and connection, in line with Uber’s mission of bringing people closer to what they love, such as music, sports, or entertainment. It should also support a smooth and memorable journey from arrival to departure.
My Role:
Art Direction and Design
