Dafiti – Linha Rosa – Vinícius Valadão

Linha rosa

Dafiti
art direction
concept

Breast cancer is a prevalent disease affecting thousands of women in Brazil every year. However, prevention and early diagnosis habits are not yet a part of the routine for many Brazilian women. To raise awareness of this issue and encourage women to adopt a new routine, Dafiti partnered with Laço Rosa to launch
a powerful campaign.

The campaign aimed to draw attention to the alarming statistics surrounding breast cancer by transforming São Paulo's subway stations into visual representations
of the disease's impact. The campaign raised awareness about the importance of early detection and prevention measures by placing billboards, posters, and other visual elements throughout the stations.

Through the impactful and thought-provoking visuals, the campaign served as
a call to action for Brazilian women to take charge of their health and prioritize preventative care.

Convidamos um time de mulheres fortes
e com voz para potencializar a campanha. Influencers famosas por darem dicas de look nesta campanha convidaram suas seguidoras a fazerem da prevenção um estilo de vida. Elas também ganharam uma camiseta exlcusiva da campanha.

ENG
We invited a team of strong women with
a voice to leverage a campaign. Influencers famous for giving look tips
in this campaign invited their followers
to make prevention a lifestyle.
They also got a t-shirt exclusive to the campaign.

Contact

São Paulo - SP
Email: [email protected]
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