Art Director — Berlin

Uber

Uber × Berlinale

Uber × Berlinale

Uber × Berlinale

Client

Uber

About the project

Just as films move people emotionally,
Uber moves them physically.

As official sponsors of the 73rd Berlinale, we celebrated the connection between Uber and the festival through a creative collaboration with Berlin-based artists.

Together, we launched a film-inspired fleet, offering people a chance to win Berlinale tickets and themed rides. To kick off the festival, four Uber vehicles were repainted by four artists, each reflecting a film genre that influenced their work. These cars hit the road during Berlinale week, giving riders a unique, artful way to travel to and from the festival.

Humour, by Esra Gülmen
Fantasy, by Nadine Kolodziey
Science Fiction, by Tape That
Traditional Animation, by Kicki Yang Zhan

© 2026 Vinicius Valadão

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