In 2018, Ana Couto developed the strategy and creation of the new Festival Path campaign, 
the country's most considerable creativity and innovation event.
The campaign aims to foster the circulation of ideas by exploring a diverse range
of themes to generate new perspectives, find innovative solutions, and facilitate growth. 
At the core of this campaign is the belief that the best ideas are born out of the continuous exchange of thoughts 
and viewpoints. Through their art direction, we translated this message into a powerful visual and conceptual campaign 
that resonated with audiences Brazil-wide.

Ana Couto 🇧🇷

Creative direction
JP
Felipe Lemes

Art direction
Vinicius Valadão

Copywriter
Vallécia Carvalho

Film Director
Seb Caudron