"Viva a Moda On" campaign was developed as part of Dafiti's efforts to position itself as the "Google of Fashion," the go-to source for fashion inspiration. The campaign aimed to showcase Dafiti's unique selling proposition: the widest variety of fashion commerce in Brazil. Additionally, the campaign created a new meaning for premium and accessible marketplace brands that did not want to share the same platform.
The campaign's central concept, "Viva a Moda On," highlighted the empowerment and freedom of expression that the online world provides, which is particularly relevant in the fashion industry. Through innovative creative direction, we helped to strengthen Dafiti's identity as a dynamic and forward-thinking brand that values individuality and creativity. By emphasizing the brand's commitment to offering the most diverse range of fashion options in Brazil, the campaign successfully reinforced Dafiti's position as a leading player in the fashion e-commerce space.

Ana Couto 🇧🇷​​​​​​​

Creative Direction
Rodrigo Dorfman
Felipe Lemes

Art Direction
Vinícius Valadão
Fernando Ribeiro
Ivon Neto

Copywriting
Vallécia Carvalho
Aruã Vieira